case studies

Arlington Downs Tower
Office Leasing Project
2225 E Randol Mill Road
Arlington, Texas 76018

87,411 SF

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Project Highlights

Property Type

Office Project Leasing / Class B

Submarket

Arlington/Mansfield

The Challenge

  • Arlington Downs Tower is a six-story, Class B office building, totaling 87,411 rentable square feet in Arlington, TX.
  • In Q4 2013, occupancy had fallen to 61.00% and leasing activity was at a standstill.
  • Property ownership engaged Bradford Commercial Real Estate Services in Q1 2014 to lease lease the property with the goal of bringing a more proactive marketing approach to generate prospect activity and ultimately increase occupancy.

The Solution

  • The Bradford team immediately re-vamped the marketing materials, highlighting the building strengths to stand out amongst competition in the submarket.
  • Engaged a space planner to update building and suite floor plans to further strengthen the marketing approach and prospecting efforts.
  • Using an internal, proprietary database, the Bradford team compiled a prospect list of submarket tenants with leases expiring within 18 months. The brokerage team initiated an aggressive cold-calling campaign, making sure each of these tenants was aware of current availability within the building.
  • Implemented an improvement campaign to modernize the building lobby, elevators, and common areas.

The Results

  • Successfully negotiated 100,788 square feet of lease transactions between Q1 2014 and Q4 2017
  • Achieved 100% tenant retention rate between Q1 2014 and Q2 2017, including a long-term expansion/renewal of the buildings largest tenant, Texas Alcohol Beverage Commission.
  • The efforts of the Bradford leasing team resulted in increasing building occupancy as follows:
    • From 61.00% in Q1 2014 to 74.00% in Q4 2015
    • From 74.00% in Q1 2015 to 85.00% in Q4 2016
    • From 85.00% in Q4 2016 to 92.00% in Q4 2017
    • From 92.00% in Q4 2017 to 97.00% in Q4 2018
  • Increased quoted rental rates from $15.00 PSF (Q1 2014) to $19.50 PSF (Q2 2018)

The Team

Erik Blais

Erik Blais

First Vice President
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Richmond Collinsworth

Richmond Collinsworth

First Vice President
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