case studies

Park Forest Business Park

10500 & 10610 Metric Drive & 11601 Plano Road
Dallas, Texas 75243

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Park Forest 10500 Metric Suite 150 Exterior 3

Project Highlights

Property Type

Flex/Industrial

Submarket

Northeast Dallas

The Challenge

In early 2019, a private, out-of-state ownership group purchased Park Forest Business Center to expand their real estate portfolio in to the DFW market. During their early ownership, occupancy was rapidly declining and the ownership group was looking to revamp marketing efforts and leasing strategy. Starting in March of 2020 Jason Finch with Bradford Commercial Real Estate Services were tasked with leasing up Park Forest Business Center which was only 66.7% occupied at the time.

Bradford took over the listing assignment right at the start of COVID-19 and was tasked with leasing a 3-building flex/industrial business park with significant vacancy including several units that were vacant for 12+ months along with increasing the rental rates.

The Solution

Bradford worked closely with the owners of the property to create a leasing strategy entailing a proactive marketing effort and an enhanced advertising campaign by using their extensive knowledge of the market.

In addition, we collaborated with the ownership group to provide cost effective improvement recommendations for all vacancies.

Lastly, Bradford conducted an aggressive boots-on-the-ground approach to actively speak with, call and personally visit tenants and prospects in the surrounding submarket to showcase the property.

The Results

Bradford brought the occupancy to 100% by early 2021 and increased the Net Income nearly 38%.

The Team

Jason Finch

Jason Finch

First Vice President
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