CORFAC International sought to solve challenges with local and global connections through its international network. CORFAC optimizes its database of brokers to deliver client-focused solutions and connect the industry.
For small companies, establishing local relationships can ensure we handle real estate transactions with market expertise. Local commercial real estate professionals and brokers know what works and what doesn’t work in a location. They can offer clients advice that meets their specific needs.
But when companies expand to offices in other markets, many of them don’t have those strategic relationships. Nor do they have the same level of confidence in brokers that operate from those locations. It’s difficult to choose the right broker to work with and build new relationships in an unfamiliar market.
CORFAC International’s platform allows users to search through a database of professionals that make up 49 firms in the United States and Canada. They also have 17 firms in international markets. Companies and professionals can filter a search by office location, a brokerage firm, name of a broker or broker specialization. This ensures they are getting results that best fit their needs.
“We recommend to our clients to find a brokerage firm and a team that has local expertise. However, it is important to have a platform that’s expandable. CORFAC provides Bradford that platform in case the client wants to venture out into other areas around the country or globally,” Bradford Commercial Real Estate/CORFAC International broker Melanie Hughes said. Hughes uses the CORFAC network to match her clients with trusted advisers in other markets.
“I can call CORFAC members around the world. I know that I’m getting a dedicated, experienced broker at the other end,” Hughes said. “There is no worry about their level of commitment.”
Network affiliation has also helped Hughes and Bradford Commercial Real Estate gain business from other CORFAC member clients that have expanded into the Dallas metro area.
Affiliates don’t compete geographically, so they can work collaboratively to ensure a client gets the best service and expertise. This allows brokers to strengthen their client relationships as companies expand, their local and global connections rather than risk losing those relationships. Clients continue to enjoy the relationships they have developed with their local broker, regardless of where they are.